Blackpool's economy is built around tourism, hospitality and leisure, but there is far more to the town than that. Care providers, retailers, construction firms and public sector organisations all operate here too, each with their own reporting headaches, from seasonal occupancy figures to grant funding returns that need pulling together every quarter.
Clarity works with organisations across every sector in Blackpool, including hospitality, retail, manufacturing, healthcare, logistics, charities and the public sector. Seasonal businesses in particular benefit from analytics that account properly for peaks and troughs in demand, rather than generic reports built for a steady year-round trade.
Services for Blackpool organisations
Data engineering and warehousing
Booking systems, point of sale software and finance platforms rarely talk to each other out of the box. Our data engineering work connects these systems into a warehouse, so occupancy, revenue and cost data can be reported together rather than reconciled by hand at month end.
Data modelling
Data modelling gives structure to seasonal and operational data, defining how bookings, revenue and staffing relate over time so that year-on-year comparisons and trend analysis stay accurate even as booking patterns shift.
Power BI reporting and dashboard design
We build Power BI reports and dashboards for operations teams who need to see occupancy, revenue per available room and staffing costs on one screen, updated daily rather than compiled manually each week.
Data visualisation
Seasonal businesses need visualisations that show trends against the same period in previous years, not just this month against last month. We design charts that make seasonal patterns and genuine anomalies easy to tell apart.
Analytics and forecasting
Forecasting demand ahead of peak season is one of the most valuable things a Blackpool business can do with its data. We build forecasting models based on historical booking patterns, weather sensitivity and local events, using machine learning only where there is enough historical data to make it worthwhile.
Microsoft Fabric
For organisations with growing data volumes across multiple sites, Microsoft Fabric offers a single platform for data engineering, storage and reporting, cutting down on the number of separate systems that need managing.
Data governance and data quality
We put governance processes and data quality checks in place so that financial and operational data can be trusted by finance teams, auditors and funding bodies alike.
Data migration
When a business changes booking, EPOS or finance systems, our data migration work ensures historical data transfers cleanly, so reporting continuity is not lost along with the old system.
Power BI training and ongoing support
We deliver Power BI training so in-house teams can maintain and extend their own reports, alongside ongoing support for businesses that want a partner on call rather than a fully in-house analytics function.
How engagements work
We begin with a discovery session covering current systems and reporting gaps, then agree a fixed-price first phase with a clear cost before committing to further work. After the build phase we hand over full documentation and offer optional ongoing support. Most work is remote, with onsite visits to Blackpool available where face-to-face sessions help move things along.
We also work with businesses in nearby Preston, Blackburn and Lancaster. Contact us through our contact page to discuss your requirements.